Must A Aspiring Influencer Pal Stop Using People for Content?

The Prosecution: One Friend's Perspective

At times I'm recorded while having a meal. I’ll see myself on her Instagram – it’s like a jumpscare.

A close companion of 10 years, she, calls herself the “content queen”. It can be amusing for a short while, but it weighs on our relationship.

She is an extrovert, she feels the need to document everything all the time. When we eat out, she says, “The camera eats first,” and snaps pictures with bright lighting, which induces embarrassment. I don’t like it when other people see her posing or filming – I experience vicarious awkwardness. It also frustrates me because meals lose their warmth.

She's not quite an online personality yet, but Marielle is trying to be. She makes vlogs about living in our city, her daily routine, and her styling career. The material is quality, I’ll give her that, but I don’t want to be involved. On occasion I'm captured while dining, or just accompanying her. Later, I appear on her Instagram later, and it pops up like a jumpscare: I’ll have no makeup on, making a strange expression or be captured while eating. It feels invasive.

Marielle also expects me to record her at inopportune moments. Often I’ll be talking to another person, or we’ll just be spending time in the street. The dynamic feels like our bond has turned into me being her free crew. She could easily hire someone if she wanted high-quality content. When I brought up my unease about this arrangement, she brushed it off. I've been invited to a couple of brand events, which was nice, but that doesn’t make up for all the energy I invest assisting her make content.

I appreciate that Marielle has helped me with my design career, but I resist our connection to become just a ledger of exchanges. I don't believe she’s fake or inauthentic, but sometimes it seems that if the camera is out, we will start performing in a way that makes us look good for her vlog.

Her directive is, “OK, look happy!” and film me laughing with another. It feels forced. It's crucial her to recognize that our 10-year friendship still has boundaries. I love being with her, but I also want to experience it without being recorded, edited, or shared for an audience. I am not a accessory for her Instagram.

The Other Side: Marielle

I hope Beth to see that the content we make together can get us an opportunity.

I am passionate about creating videos. It’s not just a pastime; it’s part of who I am. Creating videos and sharing my life online enables me to show my personality and connect with people in novel forms.

I wouldn't label myself as a professional creator yet, but it’s smart to generate income from your interests. I look up to people on social platforms who execute that style of informal, self-made content creation.

Content creation is my version of engaging with life: noticing the details, sharing them with an viewership that appreciates the craft behind it. I never intend to make Beth uneasy. Taking her to professional gatherings was my way of offering access, giving her a chance to witness exclusive moments that could help her professional path too. That’s not blackmail, it's simply being pragmatic.

I would take her to such functions even if she refused to assist me, but I desire her to see the benefits the content we make together can get us: a foot in the door. I understand not everyone enjoys being on camera, but often spontaneity is what makes content authentic. Being recorded occasionally is part and parcel of being my companion. I would delete anything she requested, but she has never asked yet.

I don't demand anybody to be my personal videographer, but companions support one another in small ways. My assumption was filming a clip here or there would be enjoyable for her. Innovation thrives in partnership, and having Beth around makes endeavors lively and enjoyable. I never force her to participate in anything, and I’d never intentionally humiliate her. But filming together occasionally is part of how I document our time together.

I value Beth’s friendship deeply and want to avoid content creation to drive a wedge between us. I am ready to compromise: like asking before recording, and avoiding shots that might make her uncomfortable.

This is not about control, it’s about expressing my perspective while still considering hers. Obviously making content is not a replacement for genuine friendship: it’s just part of how I experience life and I want her to be involved in a way that’s enjoyable for each of us.

The Jury: Reader Opinions

Should Marielle stop recording herself and Beth when they are out together?

Nothing is more uncomfortable than having a friend film you. I understand that it’s Marielle’s passion, but I don’t make friends come to my workplace. Perhaps she can find like-minded creators to create content with. With the uncertain future of technology, human connections are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something as a career, it's unfair to expect your friends for help repeatedly, even if they have done it before. If Marielle loves creating, that doesn't imply all those around her is content. She needs to respect Beth’s privacy.
Ankit, 26

Marielle might love producing videos and showing off her life online, but it isn't for everyone. It’s nice she has helped Beth’s career, but she needs to listen to what Beth wants.
Emma, 27

It sounds like you care about each other, so hold on to that and make sure it’s the focus in your relationship. Foster some real experiences, where true emotions are preserved, not digital scrapbooks. In fact, public figures who seem to reveal their worlds actually have more privacy than it seems.
One opinion, 53

Marielle appears to be not fully engaged nor genuine when they're together – she’s working. Each appears unsure as to where the line is. The answer is not found in trying to change one another, but in each setting clear boundaries around what feels acceptable to them and determining if there is an mutually agreeable middle ground.
Barbara, 71

Your Turn to Be the Judge

Consider this question: is Marielle over-exposing their friendship?

Eric Reyes
Eric Reyes

Maya Chen is a passionate gamer and tech writer with over a decade of experience covering the gaming industry and its evolving culture.